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  3. Power of Customer Misbehavior
Power of Customer Misbehavior (e-bog) af Lyytinen, Kalle
Lyytinen, Kalle (forfatter)

Power of Customer Misbehavior e-bog

238,03 DKK (inkl. moms 297,54 DKK)
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.
E-bog 238,03 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Lyytinen, Kalle (forfatter)
Forlag Palgrave Macmillan
Udgivet 1 november 2013
Genrer Development economics and emerging economies
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781137348920

Beskrivelse

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.