Managing Green Issues e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide th...
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
22 maj 2000
Genrer
Environmental economics
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230509290
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organisation is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains much practical advice, with case studies, and will guide the modern organisation on how to channel environmental issues to gain competitive advantage.