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  3. Ernest Dichter and Motivation Research
Ernest Dichter and Motivation Research (e-bog) af -
Gries, R. (redaktør)

Ernest Dichter and Motivation Research e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
E-bog 875,33 DKK
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Forfattere Gries, R. (redaktør)
Forlag Palgrave Macmillan
Udgivet 20 august 2010
Genrer Economic history
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230293946

Beskrivelse

The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.