Emotions and Values in Equity Crowdfunding Investment Choices 1 (e-bog) af Goglin, Christian
Goglin, Christian (forfatter)

Emotions and Values in Equity Crowdfunding Investment Choices 1 e-bog

1313,81 DKK (inkl. moms 1642,26 DKK)
Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-m...
E-bog 1313,81 DKK
Forfattere Goglin, Christian (forfatter)
Forlag Wiley-ISTE
Udgivet 3 december 2020
Genrer Finance and accounting
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781119802075
Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. This first volume centers on the emotional and axiological determinants of choice. A transdisciplinary theoretical analysis is carried out, combining different fields within the social sciences, primarily finance, marketing and psychology. This state of the art leads to the emergence of an original theoretical framework for understanding investment choices in equity crowdfunding.