Revenue Management (e-bog) af Huefner, Ronald
Huefner, Ronald (forfatter)

Revenue Management e-bog

84,99 DKK (inkl. moms 106,24 DKK)
This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pri...
E-bog 84,99 DKK
Forfattere Huefner, Ronald (forfatter)
Udgivet 28 maj 2015
Længde 171 sider
Genrer Management accounting, bookkeeping and auditing
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781631570940
This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints. While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.