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Media Equities (e-bog) af Gasson, Christopher
Gasson, Christopher (forfatter)

Media Equities e-bog

1386,89 DKK (inkl. moms 1733,61 DKK)
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry...
E-bog 1386,89 DKK
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Forfattere Gasson, Christopher (forfatter)
Forlag Woodhead Publishing
Udgivet 1 januar 1995
Længde 224 sider
Genrer Investment and securities
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780857099983

Beskrivelse

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.