Advances in Advertising Research (Vol. 1) e-bog
366,80 DKK
(inkl. moms 458,50 DKK)
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.
E-bog
366,80 DKK
Forlag
Gabler Verlag
Udgivet
27 august 2010
Genrer
Business and Management
Sprog
German
Format
pdf
Beskyttelse
LCP
ISBN
9783834960061
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.