Adweek Copywriting Handbook (e-bog) af Sugarman, Joseph
Sugarman, Joseph (forfatter)

Adweek Copywriting Handbook e-bog

151,31 DKK (inkl. moms 189,14 DKK)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
E-bog 151,31 DKK
Forfattere Sugarman, Joseph (forfatter)
Forlag Wiley
Udgivet 30 juni 2007
Genrer Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780470088807
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.