Adweek Copywriting Handbook e-bog
151,31 DKK
(inkl. moms 189,14 DKK)
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
E-bog
151,31 DKK
Forlag
Wiley
Udgivet
19 juni 2012
Genrer
Business and Management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781118428795
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.