![Brand Innovation Manifesto (e-bog) af Grant, John](https://storage.googleapis.com/pubfront-merchant-saxo/media/product_560/gardners-ftp/97811199/9781119995036.jpg)
Brand Innovation Manifesto e-bog
127,71 DKK
(inkl. moms 159,64 DKK)
The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has...
E-bog
127,71 DKK
Forlag
Wiley
Udgivet
19 januar 2011
Genrer
Business and Management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781119995036
The days of the image brands are over, and new marketing has gone mainstream. The worlds biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Lukes and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting peoples lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the brand molecule to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.