Dansk
Taylor, David
(forfatter)
Brandgym e-bog
209,76 DKK
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "e;workouts"e; that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained bran…
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "e;workouts"e; that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
E-bog
209,76 DKK
Forlag
Wiley
Udgivet
28.03.2003
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780470856598
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "e;workouts"e; that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.