Heon Stevenson, Stevenson (forfatter)

British Car Advertising of the 1960s e-bog

200,69 DKK (inkl. moms 250,86 DKK)

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked &quote;Do we need a car?&quote; but &quote;What car shall we have?&quote; This well-illustrated history analyzes how both d...

E-bog 200,69 DKK

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Forfattere Heon Stevenson, Stevenson (forfatter)

Forlag McFarland

Udgivet 27 marts 2015

Længde 429 sider

Genrer Business and Management

Sprog English

Format pdf

Beskyttelse LCP

ISBN 9781476611303

Beskrivelse

During the 1960s, the automobile finally secured its position as an indispensable component of daily life in Britain. Car ownership more than doubled from approximately one car for every 10 people in 1960 to one car for every 4.8 people by 1970. Consumers no longer asked "e;Do we need a car?"e; but "e;What car shall we have?"e; This well-illustrated history analyzes how both domestic car manufacturers and importers advertised their products in this growing market, identifying trends and themes. Over 180 advertisement illustrations are included.