Business Planning and Market Strategy e-bog
473,39 DKK
(inkl. moms 591,74 DKK)
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote "e;thinking inside the box,"e; author E.K. Valentin pr...
E-bog
473,39 DKK
Forlag
SAGE Publications, Inc
Udgivet
20 marts 2014
Længde
272 sider
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781483312613
Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote "e;thinking inside the box,"e; author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning & Market Strategy apart from conventional "e;how to"e; planning guides.