Customer Intelligence e-bog
403,64 DKK
(inkl. moms 504,55 DKK)
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "e;age of information"e; has failed to live ...
E-bog
403,64 DKK
Forlag
Wiley
Udgivet
14 juni 2006
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780470033258
Developed from the authors' experience working with firms seeking to build better business intelligence, The Customer Information Wars is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "e;age of information"e; has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.