Emotions and Values in Equity Crowdfunding Investment Choices 2 e-bog
1313,81 DKK
(inkl. moms 1642,26 DKK)
Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-m...
E-bog
1313,81 DKK
Forlag
Wiley-ISTE
Udgivet
12 marts 2021
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781119817871
Equity crowdfunding is a new way for seed stage start-ups to generate initial capital and, as such, raises questions around the choices made by investors within this area. Understanding it is important for investor protection, as investors are generally unaware of the factors that can influence their decisions. However, investing in equity crowdfunding places the investor in a unique decision-making framework, in which resources such as images, videos and storytelling are all mobilized by entrepreneurs and platforms as tools of persuasion. This context thus seems to favor more holistic and emotional decision-making, rather than a process that is rational and analytical. Volume 1 presents a transdisciplinary theoretical analysis, combining different fields within the social sciences, primarily finance, marketing and psychology. In this second volume, an explanatory model is developed on the basis of this theoretical framework, which is then empirically tested using data from laboratory experiments. This book also proposes the original theory of 'emotional matching', which is both justified and substantiated. It personalizes behavior and offers a new perspective based on project characteristics and investor preferences.