Entrepreneur's Guide to Advertising e-bog
509,93 DKK
(inkl. moms 637,41 DKK)
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages...
E-bog
509,93 DKK
Forlag
Praeger
Udgivet
22 december 2009
Længde
144 sider
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780313365836
Two experts show entrepreneurs how to execute advertising campaigns and maintain a unified message when advertising and communicating with customers.Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.This guide covers all of the many facets of advertising, as well as the variables that make up the Integrated Marketing Communication (IMC) mix. Most notably, the book provides a framework entrepreneurs can use to develop a marketing communication (MARCOM) plan of their own. Readers will come away from The Entrepreneur's Guide to Advertising with an enhanced ability to make research-based judgments about their market and a new savvy about their approach to communications.