IdeaWise e-bog
260,50 DKK
(inkl. moms 325,62 DKK)
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "e;idea gurus"e; by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Se...
E-bog
260,50 DKK
Forlag
Wiley
Udgivet
15 oktober 2002
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780471218517
An easy-to-understand and easy-to-implement method for creating new ideas and new products This book blows the lid off the so-called "e;idea gurus"e; by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate? . . . and much more.