Dansk
Innovation and Creativity in SMEs e-bog
1313,81 DKK
(inkl. moms 1642,26 DKK)
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the eco...
E-bog
1313,81 DKK
Forlag
Wiley-ISTE
Udgivet
16 august 2019
Genrer
Business and Management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781119649137
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account