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Kellogg on Advertising and Media (e-bog) af -
Calder, Bobby J. (redaktør)

Kellogg on Advertising and Media e-bog

165,78 DKK (inkl. moms 207,22 DKK)
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise su...
E-bog 165,78 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Kotler, Philip (introduktion), Calder, Bobby J. (redaktør)
Forlag Wiley
Udgivet 29 juni 2012
Genrer Business and Management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781118429112

Beskrivelse

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.