Master Class in Brand Planning e-bog
366,80 DKK
(inkl. moms 458,50 DKK)
In 1988, on Stephen King s retirement JWT published The King Papers a small collection of Stephen King s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King s most important articles, each one introduced by a known and respected practitioner who, in turn, de...
E-bog
366,80 DKK
Forlag
Wiley
Udgivet
30 april 2008
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780470725214
In 1988, on Stephen King s retirement JWT published The King Papers a small collection of Stephen King s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today s more complex media environment. The book will serve as a valuable reference book for today s practitioners, as well as a unique source of sophisticated, contemporary thinking.