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New Consumer Marketing (e-bog) af Baker, Susan
Baker, Susan (forfatter)

New Consumer Marketing e-bog

403,64 DKK (inkl. moms 504,55 DKK)
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge managem...
E-bog 403,64 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Baker, Susan (forfatter)
Forlag Wiley
Udgivet 19 november 2004
Genrer Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780470868416

Beskrivelse

Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.