New Technologies and Branding e-bog
1313,81 DKK
(inkl. moms 1642,26 DKK)
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: co...
E-bog
1313,81 DKK
Forlag
Wiley-ISTE
Udgivet
15 februar 2018
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781119510543
Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.