Pricing with Confidence (e-bog) af Burton, Mark R.
Burton, Mark R. (forfatter)

Pricing with Confidence e-bog

165,78 DKK (inkl. moms 207,22 DKK)
Bad pricing is a great way to destroy your company s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers custom...
E-bog 165,78 DKK
Forfattere Burton, Mark R. (forfatter)
Forlag Wiley
Udgivet 11 marts 2008
Genrer Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780470259238
Bad pricing is a great way to destroy your company s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.