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Procurement Marketing (e-bog) af Koppelmann, Udo
Koppelmann, Udo (forfatter)

Procurement Marketing e-bog

436,85 DKK (inkl. moms 546,06 DKK)
A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Koppelmann, Udo (forfatter), Luders, A. (oversætter)
Forlag Springer
Udgivet 9 marts 2013
Genrer Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783662094594

Beskrivelse

A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.