Retail Marketing and Branding e-bog
253,01 DKK
(inkl. moms 316,26 DKK)
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional c...
E-bog
253,01 DKK
Forlag
Wiley
Udgivet
3 december 2012
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781118489505
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters