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Retail Marketing and Branding (e-bog) af Spillecke, Dennis
Spillecke, Dennis (forfatter)

Retail Marketing and Branding e-bog

253,01 DKK (inkl. moms 316,26 DKK)
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional c...
E-bog 253,01 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Spillecke, Dennis (forfatter)
Forlag Wiley
Udgivet 2 januar 2013
Genrer Business and Management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781118489512

Beskrivelse

Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the following updates: * New and updated case examples * Updated figures and examples throughout * New interviewers with recent experiences * Additional chapters