Scenarios for Success (e-bog) af -
Heijden, Kees van der (redaktør)

Scenarios for Success e-bog

359,43 DKK (inkl. moms 449,29 DKK)
Properly researched and intelligently deployed, scenario planning is today s most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy). Scenarios for Success delivers a unique and cohe...
E-bog 359,43 DKK
Forfattere Heijden, Kees van der (redaktør)
Forlag Wiley
Udgivet 31 juli 2008
Genrer Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780470723098
Properly researched and intelligently deployed, scenario planning is today s most powerful tool for understanding and preparing for an uncertain future. Yet it remains a niche approach, poorly understood by leaders at large. To bring it into the strategy mainstream, leaders need advice on how to turn concepts (scenarios) into actions (strategy). Scenarios for Success delivers a unique and coherent account of the state of the scenario planning art. It is aimed particularly at those trying to implement its findings. Striking a balance between theory and practice, the contributors show how and why the core techniques of scenario thinking have endured and are still valuable, while bringing new tools and processes that keep scenario planning in touch with modern realities.