Seven Myths of Customer Management e-bog
359,43 DKK
(inkl. moms 449,29 DKK)
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "e;the customer is king,"e; the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost f...
E-bog
359,43 DKK
Forlag
Wiley
Udgivet
5 august 2005
Genrer
Business and Management
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780470858813
In this lively and readable book, the authors argue that in recent years far too much has been made of customer satisfaction, and that this has come at the expense of hard-edged consumerism. Whether or not "e;the customer is king,"e; the first rule of business is to make money. Pragmatic and practical, the book destroys seven key myths about customer management that have gained almost folkloric status, and provides a step-by-step action plan for linking customer service with commercial goals.