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Strategic Equity Partnerships in Professional Football (e-bog) af Duffner, Tobias
Duffner, Tobias (forfatter)

Strategic Equity Partnerships in Professional Football e-bog

436,85 DKK (inkl. moms 546,06 DKK)
The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional ...
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Forfattere Duffner, Tobias (forfatter)
Forlag Springer Gabler
Udgivet 28 juli 2020
Genrer Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9783658313012

Beskrivelse

The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.