Tuned In (e-bog) af Scott, David Meerman
Scott, David Meerman (forfatter)

Tuned In e-bog

158,93 DKK (inkl. moms 198,66 DKK)
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems...
E-bog 158,93 DKK
Forfattere Scott, David Meerman (forfatter)
Forlag Wiley
Udgivet 16 marts 2011
Genrer Business and Management
Sprog English
Format epub
Beskyttelse LCP
ISBN 9780470428566
If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.