Understanding the Global Market e-bog
359,43 DKK
(inkl. moms 449,29 DKK)
This is an invaluable, applied "e;how to"e; guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitio...
E-bog
359,43 DKK
Forlag
Praeger
Udgivet
7 februar 2013
Længde
192 sider
Genrer
Business and Management
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9798216159698
This is an invaluable, applied "e;how to"e; guide to understanding the unique characteristics of the international business environment that provides critical information to all managers considering entering an overseas market.The global marketplace is a reality, yet there are virtually no books dedicated to understanding the international business environment. The accessible, practitioner-oriented information in this book provides businesspeople with the tools necessary to accurately analyze the complex global environment and the perspective to be successful in international markets.A resource for business managers as well as for college-level business students, the book covers all major areas of the international business environment, including the cultural aspects of international commerce environments as well as economic, political, and competitive challenges. Additionally, the author explains how a business entity can impact the market environment in which it operates.