What You Need to Know About Marketing (e-bog) af Middleton, Simon
Middleton, Simon (forfatter)

What You Need to Know About Marketing e-bog

127,71 DKK (inkl. moms 159,64 DKK)
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do ...
E-bog 127,71 DKK
Forfattere Middleton, Simon (forfatter)
Forlag Wiley
Udgivet 12 april 2012
Genrer Business and Management
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781119974581
Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new digital' world, and how to avoid classic mistakes. In short, this is all you need to know about marketing. Introduction - Marketing: the world's second oldest business activityChapter 1 - The Product.Chapter 2 - The Marketing Strategy and the Marketing PlanChapter 3 - Your Customers.Chapter 4 - Pricing and PromotionChapter 5 - Placement or Distribution.Chapter 6 - Customer EngagementChapter 7 - BrandingChapter 8 - Social Media and Digital Marketing