Lessons in Communication e-bog

This book discusses the collisions between, and integration of, Western management practices and Chinese culture. With the rise and rapid development of China, foreign direct investment continues to pour into the country. While expatriate managers attempt to implement proven, winning Western management theories in China, they are learning that implementation in China is far different from the techniques used back home. It is vital to have a strong understanding of Chinese culture, history, and norms in order to penetrate the Chinese business market. This timely, relevant book discusses the successes and failures of several dozen foreigners in China as they navigate the emerging business landscape, specifically as related to cultural differences and communication gaps. Further, the book presents several case studies, and aims to provide the reader with insight, value, and a distinct perspective into the rich, Chinese culture that permeates every aspect of life in the country.