Apple Revolution e-bog
161,96 DKK
(inkl. moms 202,45 DKK)
On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a ...
E-bog
161,96 DKK
Forlag
Virgin Digital
Udgivet
2 august 2012
Længde
544 sider
Genrer
Business strategy
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781448131365
On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "e;iPod moment"e; and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.