Dansk
Brand Aesthetics e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
E-bog
875,33 DKK
Forlag
Palgrave Macmillan
Udgivet
24 juli 2012
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781137025609
Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.