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Brand Champions (e-bog) af Buckingham, I.
Buckingham, I. (forfatter)

Brand Champions e-bog

436,85 DKK (inkl. moms 546,06 DKK)
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Buckingham, I. (forfatter)
Forlag Palgrave Macmillan
Udgivet 26 januar 2011
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230304659

Beskrivelse

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement.