Brand Revolution e-bog
546,06 DKK
(ekskl. moms 436,85 DKK)
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
E-bog
546,06 DKK
Forlag
Palgrave Macmillan
Udgivet
2012-11-09
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781137019493
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.
Dansk