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Brand Romance (e-bog) af Gridley, N.
Gridley, N. (forfatter)

Brand Romance e-bog

436,85 DKK (inkl. moms 546,06 DKK)
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.
E-bog 436,85 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Gridley, N. (forfatter)
Forlag Palgrave Macmillan
Udgivet 25 november 2013
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781137369017

Beskrivelse

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Through 15 steps this books reveals how to use High Design principles to build a truly loved brand.