Brand Storming e-bog
337,32 DKK
(inkl. moms 421,65 DKK)
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.
E-bog
337,32 DKK
Forlag
Palgrave Macmillan
Udgivet
18 januar 2016
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9780230233515
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations.