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CRM Systems in Industrial Companies (e-bog) af Baraldi, E.
Baraldi, E. (forfatter)

CRM Systems in Industrial Companies e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.
E-bog 875,33 DKK
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Forfattere Baraldi, E. (forfatter)
Forlag Palgrave Macmillan
Udgivet 30 marts 2014
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781137335661

Beskrivelse

CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems.