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  3. Customer Loyalty and Success
Customer Loyalty and Success (e-bog) af Lynch, J.
Lynch, J. (forfatter)

Customer Loyalty and Success e-bog

875,33 DKK (inkl. moms 1094,16 DKK)
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that...
E-bog 875,33 DKK
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Forfattere Lynch, J. (forfatter)
Forlag Palgrave Macmillan
Udgivet 19 juni 1995
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9780230374713

Beskrivelse

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.