Do Penguins Eat Peaches? (e-bog) af Tucker, Katie
Tucker, Katie (forfatter)

Do Penguins Eat Peaches? e-bog

65,85 DKK (inkl. moms 82,31 DKK)
Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of y...
E-bog 65,85 DKK
Forfattere Tucker, Katie (forfatter)
Udgivet 16 oktober 2023
Længde 256 sider
Genrer Business strategy
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781788604192
Why are customers so damn fickle? They say one thing, do the other. They change their minds. Give you false hopes. Keep you guessing. But without them there is no business. Finding out what your customers want needn't be potluck. Do Penguins Eat Peaches? demystifies big-business market research tools, tips and tricks for you, the smaller business. With smaller budgets. Smaller teams. Those of you who want to do right by your customers but need a little help with the how. From sending smart surveys and asking quality questions to desk research and the rise of social listening, this book teaches you how to discover what your customers want. Katie Tucker is an inspirational product leader with over twelve years' experience leading teams and delivering stand-out products and services. In 2020 she founded Product Jungle, helping hundreds of businesses understand customers better. She is also a mentor, speaker and the pen behind the popular newsletter Jungle Juice.