E-Commerce Growth Strategy e-bog
238,03 DKK
(inkl. moms 297,54 DKK)
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through esse...
E-bog
238,03 DKK
Forlag
Kogan Page
Udgivet
3 august 2023
Længde
336 sider
Genrer
Business strategy
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9781398607996
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.Written by an experienced e-commerce growth advisor and operator, E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.