Entrepreneurship as Strategy (e-bog) af Heppard, Kurt A.
Heppard, Kurt A. (forfatter)

Entrepreneurship as Strategy e-bog

473,39 DKK (inkl. moms 591,74 DKK)
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firm...
E-bog 473,39 DKK
Forfattere Heppard, Kurt A. (forfatter)
Udgivet 26 april 2000
Længde 168 sider
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781452264578
The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, and emerging firms are recognizing the importance of a continuing emphasis on entrepreneurship in their long-term strategic vision. This volume reviews the existing literature in the area of entrepreneurship strategy and includes chapters by six distinguished strategic management scholars: Kathleen M. Eisenhardt, Michael A. Hitt, Jay Barney, Raffi Amit, Grant Miles, and Arnold Cooper.