Green Giants e-bog
198,42 DKK
(inkl. moms 248,02 DKK)
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. Green Giants exami...
E-bog
198,42 DKK
Forlag
AMACOM
Udgivet
12 august 2015
Længde
288 sider
Genrer
Business strategy
Sprog
English
Format
epub
Beskyttelse
LCP
ISBN
9780814436141
What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones. Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow. Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:The Iconoclastic LeaderDisruptive InnovationA Higher PurposeBuilt In, Not Bolted OnMainstream AppealNew Behavioral ContractPacked with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.