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Growth Strategies of Hotel Chains (e-bog) af Chon, Kaye Sung
Chon, Kaye Sung

Growth Strategies of Hotel Chains e-bog

583,01 DKK
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how
E-bog 583,01 DKK
Kan læses i vores apps til iPhone/iPad og Android. Kan læses i iBooks, på PC, Kindle og PocketBook
Forfattere Chon, Kaye Sung (forfatter)
Forlag Routledge
Udgivet 07.02.2006
Længde 232 sider
Genrer Business strategy
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781136752926

How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how