Innovation and Capacity Building e-bog
875,33 DKK
(inkl. moms 1094,16 DKK)
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data managemen...
E-bog
875,33 DKK
Forlag
Palgrave Macmillan
Udgivet
3 september 2018
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9783319909455
This book explores how contemporary organisations are abandoning conventional tactics in order to survive and grow in an incessantly shifting business landscape, analysing fundamental aspects of management, marketing and strategy from an interdisciplinary perspective. Focusing on the paradigms of neuro-marketing, innovative change management, motivational creativity, and customer data management, to name a few, the authors provide practical learning outcomes which reflect how organisations are seeking to adopt innovative means to innovative ends, targeting capacity building in multiple ways. Ultimately, this edited collection implicitly defines an organisational philosophy that incorporates functionality, but also embraces business notions pertaining to wider contextual transformations and environmental developments. Theoretical and practical contributions highlight the importance of multidisciplinary research to practical business success, making this book an invaluable read to both scholars and business executives.