Intellectual Property Rights Management e-bog
436,85 DKK
(inkl. moms 546,06 DKK)
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.
E-bog
436,85 DKK
Forlag
Palgrave Macmillan
Udgivet
23 februar 2015
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781137469533
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.