Manager's Guide to Competitive Marketing Strategies, Second Edition (e-bog) af Paley, Norton
Paley, Norton (forfatter)

Manager's Guide to Competitive Marketing Strategies, Second Edition e-bog

948,41 DKK (inkl. moms 1185,51 DKK)
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update y...
E-bog 948,41 DKK
Forfattere Paley, Norton (forfatter)
Forlag Routledge
Udgivet 13 maj 2021
Længde 448 sider
Genrer Business strategy
Sprog English
Format pdf
Beskyttelse LCP
ISBN 9781351409971
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.