Manager's Guide to Competitive Marketing Strategies, Second Edition e-bog
948,41 DKK
(inkl. moms 1185,51 DKK)
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update y...
E-bog
948,41 DKK
Forlag
Routledge
Udgivet
13 maj 2021
Længde
448 sider
Genrer
Business strategy
Sprog
English
Format
pdf
Beskyttelse
LCP
ISBN
9781351409971
The ability to think strategically is permeating every level of successful organizations - particularly among senior executives and line managers responsible for maintaining a competitive advantage for their products and services. Above all, Manager's Guide to Creative Marketing Strategies is a pragmatic examination of a 21st century manager.The second edition of this popular book will update you on the latest techniques for developing competitive strategies. It examines how to apply strategies and tactics in a confusing global mixture of hostile competitors, breakthrough technologies, emerging markets, fickle customer behavior, and diverse cultures.You will gain practical information about what strategy is, how competitive intelligence contributes to successful strategies - and how to put it all together. The book is an all-in-one resource for analyzing, planning, and developing competitive strategies, a workbook with checklists and forms, and a reference with numerous case histories.