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Marketing (RLE Marketing) (e-bog) af Weinstein, Arnold K.
Weinstein, Arnold K. (forfatter)

Marketing (RLE Marketing) e-bog

403,64 DKK (inkl. moms 504,55 DKK)
Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.
E-bog 403,64 DKK
Kan læses i vores apps til iPhone/iPad og Android.
Forfattere Weinstein, Arnold K. (forfatter)
Forlag Routledge
Udgivet 19 september 2014
Længde 226 sider
Genrer Business strategy
Sprog English
Format epub
Beskyttelse LCP
ISBN 9781317638049

Beskrivelse

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.